Conocé cómo es
Incorporá y aplicá Inteligencia Artificial en marketing digital, aprovechando todo su potencial para optimizar campañas, mejorar la experiencia del cliente y anticipate a las tendencias del mercado.
Inicio 8 de abril
100% onlineonline sincrónico 
4 semanasMartes de 19 a 20.30 hs. Aranceles vigentes al .
This specialized program explores how artificial intelligence can transform and enhance communication strategies, with a focus on ethical considerations, cultural intelligence (CQ), and emotional intelligence (EQ). Tailored for professionals in communications, marketing, public relations, and leadership, the course provides insights into how AI can be ethically integrated to improve communication efficiency, personalization, and emotional engagement across cultures. It emphasizes transparency, fairness, and the ethical use of AI to foster inclusive, culturally aware, and emotionally intelligent communication.
¿Qué lográs con el programa?
To explore how AI can enhance communication while maintaining ethical integrity, cultural sensitivity, and emotional intelligence.
To understand the ethical challenges of AI in communication, particularly in culturally diverse contexts and emotionally driven communication.
To develop frameworks for responsible and effective AI-driven communication that incorporates cultural and emotional intelligence.
To assess the long-term impact of AI on cross-cultural communication, emotional engagement, and organizational collaboration.
Dirigido a
Marketing professionals, communication strategists, PR specialists, business leaders, customer support managers, and entrepreneurs interested in ethically incorporating AI, cultural intelligence, and emotional intelligence into their communication workflows.
Comunidad UP
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Requisitos para inscribirse
Plan de estudios
Módulo 1: The Role of AI in Cross-Cultural and Emotionally Intelligent Communication
• Introduction to AI tools for communication (chatbots, natural language processing, sentiment analysis).
• Ethical implications of AI-driven communication tools in diverse cultural contexts.
• How AI can aid in improving communication across cultures and enhance emotional understanding.
• Ethical implications of AI-driven communication tools in diverse cultural contexts.
• How AI can aid in improving communication across cultures and enhance emotional understanding.
Módulo 2: Culturally Adaptive AI Communication and Ethical Boundaries
• Using AI for culturally sensitive communication strategies, addressing bias in different cultural contexts.
• The role of cultural intelligence (CQ) in developing ethical, AI-driven communication tools that respect diversity and inclusivity.
• Emotional intelligence (EQ) in AI-powered personalization for culturally diverse audiences.
• The role of cultural intelligence (CQ) in developing ethical, AI-driven communication tools that respect diversity and inclusivity.
• Emotional intelligence (EQ) in AI-powered personalization for culturally diverse audiences.
Módulo 3: Data Privacy, Cultural Sensitivity, and Emotional Intelligence in AI Communication
• Ethical use of personal and cultural data in AI-powered communication tools.
• Ensuring cultural sensitivity and emotional appropriateness in AI-driven communication strategies (advertising, internal team dynamics).
• Ensuring cultural sensitivity and emotional appropriateness in AI-driven communication strategies (advertising, internal team dynamics).
Módulo 4: Building Ethical, Culturally Aware AI Frameworks for Sustainable Communication
• Strategies to implement responsible, AI-powered communication models that incorporate CQ and EQ.
• Balancing emotional intelligence, cultural diversity, and ethical considerations in AI communication tools for customer engagement and internal team interactions.
• Balancing emotional intelligence, cultural diversity, and ethical considerations in AI communication tools for customer engagement and internal team interactions.
Requisito para aprobar el programa.
Contar con un 75% de presentismo a las clases.
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